Effective Date: February 5, 2026
Last Updated: February 5, 2026

Welcome to Dootro ("we," "our," or "us"). We are committed to protecting your privacy and ensuring that your personal data is handled in a safe, secure, and responsible manner in accordance with applicable laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website, make a purchase, or interact with our services.

Dootro is the data controller responsible for your personal data. We specialize in curating high-quality, original UK products for our customers, ensuring a trusted, smooth, and satisfying experience [39, 40].

If you have any questions about this Privacy Policy, including any requests to exercise your legal rights, please contact our professional customer support team [41]:

• Company Name: Dootro [39]

• Region of Operation: United Kingdom [45] (with future plans for international expansion [43])
  

• Customer Support Email: support@dootro.com
  

We may collect, use, store, and transfer different kinds of personal data about you, which we have grouped together as follows:

• Identity Data: Includes first name, last name, username or similar identifier.

• Contact Data: Includes billing address, delivery address, email address, and telephone numbers [46].
  

• Financial Data: Includes payment card details and transaction details. (Please note: All payment transactions are processed through secure, third-party payment gateways. We do not store your raw credit/debit card details on our servers.) [46]

• Transaction Data: Includes details about payments to and from you and other details of products you have purchased from us [46].
  

• Technical Data: Includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website [40].
  

• Usage Data: Includes information about how you use our website, products, and services [40].
  

• Marketing and Communications Data: Includes your preferences in receiving marketing from us and our third parties and your communication preferences (e.g., email newsletters from our pre-launch and launch phases) [47, 48].
  

We use different methods to collect data from and about you, including:

• Direct Interactions: You may give us your Identity, Contact, and Financial Data by filling in forms, creating an account, or placing an order on our platform. This includes data you provide when you:
  

1. Purchase our curated UK products;
   
2. Subscribe to our newsletter or promotional campaigns;
   
3. Request customer support or contact our after-sales support team [41, 46].
   
   

• Automated Technologies or Interactions: As you interact with our website, we may automatically collect Technical Data about your equipment, browsing actions, and patterns. We collect this personal data by using cookies, server logs, and other similar technologies to maintain our clean UI and optimize your UX [40].
  
  
• Third Parties or Publicly Available Sources: We may receive personal data about you from various third parties, such as payment gateways, analytics providers, and dropshipping fulfillment partners (e.g., our integrated Spocket supplier network) [40, 46].

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

1. To Perform a Contract: To register you as a new customer, process and deliver your orders (including coordinating shipment with our trusted UK and EU suppliers), manage payments, and handle returns or refunds [40, 41].
   
   
2. Legitimate Interests: To manage our relationship with you, optimize our website's modern UI/UX design, protect our business against fraud, and conduct price-to-quality audits [40, 46].
   
   
3. Consent: To deliver relevant website content, social media promotions, and advertisements to you (e.g., on Facebook, Instagram, TikTok, YouTube, and X), and to measure the effectiveness of our campaigns [47, 48].
   
   
   

To successfully operate our curated e-commerce model, we may share your personal data with external third parties who help us provide our services:

• Fulfillment Partners & Suppliers: Because Dootro utilizes a streamlined dropshipping model, we share necessary delivery details (Contact and Identity Data) with our trusted UK and EU supplier network via Spocket to ensure fast, reliable 2–5 days shipping to your doorstep [40, 46].
  
  
• Payment Processors: To ensure your safety, we partner with industry-leading, compliant payment gateways to handle secure payment processing [46].
  
  
• Marketing & Advertising Partners: We share limited data (such as cookies or device identifiers) with social platforms (including Meta, Google, TikTok, and X) to run targeted campaigns and build brand visibility [48].
• Service Providers: Professional IT, hosting, and customer support providers who enable us to deliver smooth UI/UX and professional after-sales support [40, 41].

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

Dootro is based in the United Kingdom and primarily utilizes local UK/EU suppliers to serve our core UK audience [45]. However, as our platform grows and expands into new countries, your personal data may be transferred to, stored, and processed in destinations outside the UK or the European Economic Area (EEA) [43].

Whenever we transfer your personal data out of the UK, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:

• We will only transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data.
  
  
• Where we use certain service providers, we may use specific contracts approved for use in the UK which give personal data the same protection it has in the UK (Standard Contractual Clauses / International Data Transfer Agreements).

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorized way, altered, or disclosed [46].

In addition, we limit access to your personal data to those employees, contractors, and other third parties who have a business need to know. They will only process your personal data on our instructions, and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

We will only retain your personal data for as long as reasonably necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting, or reporting requirements.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data, and whether we can achieve those purposes through other means, alongside applicable legal requirements.

Under certain circumstances, you have rights under data protection laws in relation to your personal data, including the right to:

• Request access to your personal data (commonly known as a "data subject access request").
  
  
• Request correction of the personal data that we hold about you.
  
  
• Request erasure of your personal data (the "right to be forgotten").
  
  
• Object to processing of your personal data where we are relying on a legitimate interest.
  
  
• Request restriction of processing of your personal data.
  
  
• Request the transfer of your personal data to you or to a third party (data portability).
  
  
• Withdraw consent at any time where we are relying on consent to process your personal data.

If you wish to exercise any of the rights set out above, please contact our after-sales support team at support@dootro.com [41].

Our website uses cookies and similar tracking technologies to distinguish you from other users of our website. This helps us to provide you with a smooth and responsive experience when you browse our store and also allows us to improve our modern UI/UX design [40].

You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly.

We keep our Privacy Policy under regular review. Any updates or changes we make to our privacy practices will be posted on this page. We encourage you to check this page frequently to stay informed of how we are protecting your information.